Shaun White, NBC Best of US, Director: Paul Hunter, Pretty Bird
Agency: Anomaly NY, Music: Ironman by Black Sabbath
I'm here to say, Shaun White has already won the Olympics. He won the Superbowl ads. He won it all with this ad directed by Paul Hunter (Pretty Bird) to promote the 2018 PyeongChang Winter Olympics on NBC. The Best of U.S. series of ads includes hopeful Olympians Chloe Kim with her dad–swoon, Nathan Chen, and Lindsey Von. But it's the Shaun White Ironman ad from the series that is gold-medal worthy–the color, the photography, the music, the editing–next level, next league, Superbowl. Done and won.
The only thing better than a redemption story, is one set to a sick track. I've watched this ad more than I care to admit, if even one note hits my speakers, I'm in for the full 60 seconds, full blast, no exceptions. Thank you, Black Sabbath. Thank you, Paul Hunter. Thank you, Shaun White.