Time Inc.
So my usual airport routine includes grabbing a bottle of water, some fruit and staring at the magazine stands. I started, in this instance, far left – all the women’s magazines. With nothing of interest, I panned to center – all the cooking and health magazines – waning interest. The selections were disappointing, but I continued panning to the business and weekly magazines and that’s when Time Magazine, of all magazines, caught my eye and made me laugh out loud. The cover image of two pieces of bacon in an X with the headline, ‘The War on Delicious’ was an absolute surprise and delight. I envy the writers and creative directors who worked on the cover and headline, I would have been giggling to myself all week. Amazing. Bravo, Time Magazine, thank you for providing a moment of airport levity. No matter what side of the issue you stand on, whether you think the article delivered or not, I don’t think it too soon to call it – best cover of the year.